Lifebouy continues spreading hygiene message to schools

Fresh from recent outings during its month-long Global Hand-washing Campaign held from 15 October through 15 November last year (which reached out to over 62,000 children all over Malaysia), the Lifebuoy team immediately continued its active advocacy on the need for proper hygiene habits by spreading the message directly to schoolchildren in both urban and outskirt locations in the Klang Valley, Putrajaya, Pahang, Penang and Johor. The programme targeted another 40 schools, with potential participation by 500-600 students in each school.

The first stop in its hygiene awareness school programme was at the SK Putrajaya Presint 8 (2) on 4 May 2009 where Lifebuoy’s very own “germ-busters team” effectively highlighted to the students the importance of properly keeping both their hands and body clean to prevent the contraction of harmful diseases.

Varied activities were carried out during the visits to each school. The hygiene talks were particularly captivating as Lifebuoy creatively infused key messages through “The Adventures of Paul and Maya” – fictional characters created to depict the importance of proper body hygiene. Students were advised not to take for it for granted that they were “safe” if their hands appeared clean as there were still millions of unseen germs that could cause sicknesses like food poisoning, Hand, Foot and Mouth Disease (HFMD), diarrhoea and flu.

Demonstrations on proper hand-washing techniques by Lifebuoy representatives were carried out as practical hands-on sessions in educating the students on good hygiene practices. The students were enthralled by the “Glo-Germ demo show” while quizzes and other fun activities kept them focused on the hygiene tips.

Lifebuoy

also complemented the awareness campaign at schools by sponsoring sample giveaways and distributing posters on hand-washing methods to be displayed at the schools as permanent reminders.