Viennetta great for berbuka puasa
Rising to the campaign theme “Memberi Seribu Kenangan” (translated as “A Thousand Everlingering Memories”), Viennetta shared joint billings with local artiste, Shila, to bring on the smiles at the Pertubuhan Kebajikan Anak-anak Yatim/ Miskin Klang in Selangor as the orphans and their guests enjoyed a sumptuous feast of local delicacies.
Similar berbuka puasa treats were also held at the Rumah Amal Kasih Bestari (in Shah Alam, Selangor), the Rumah Anak Yatim Jasa (Ipoh) and Pertubuhan Kebajikan Anak-Anak Yatim Johor (Johor) Consumer winners of the theme campaign were also invited to join in the breaking of fast with the residents of the selected orphanages and to “host” memorable hands-on crafting activities for the children, such as the art of ketupat-weaving, hand-made greeting cards, origami papaer-folding and photo-frame making.
The 2009 edition of Viennetta’s “Memberi Seribu Kenangan” campaign enticed consumers to create a pantun (local poem) to depict the joys of celebrating with Viennetta while aiming for the grand prize of RM1,000 duit raya plus winning a fully-hosted Berbuka Puasa dinner at selected orphanages. In addition, 10 other consolation winners vied for RM500 duit raya each, which were up for grabs.
Viennetta’s “Memberi Seribu Kenangan” campaign follows on the heels of previous annual Ramadhan campaigns. In 2007, the campaign played to the theme “Memberi Seribu Kebaikan” (A Thousand Good Deeds) which involved consumers donating their winnings from in-store contests to selected orphanages. The following year, the campaign theme “Memberi Seribu Senyuman” (Bringing a Thousand Smiles) tied up with the Orphans Charity Foundation Malaysia (YATIM) to sponsor 1,000 lesser-fortunate children by providing them with schooling stationeries and pocket money. Both events culminated with the traditional Malaysian repast of breaking-of-fast preceded by a session of fun-filled art and craft activities conducted by invited local celebrities.
On yet another occasion during the Ramadhan month, residents at the Kondo Rakyat and Sri Pantai public housing schemes in nearby Pantai Dalam, Kuala Lumpur were thrilled to bits when Wall’s Viennetta team came a-calling to the housing area as part of a surprise sponsorship initiative. More than 2,700 servings of Wall’s Viennetta were quickly snapped up by the residents as they thronged around the ice-cream truck!
