Unilever Malaysia Welcomes New Chairman & Managing Director 111208
11-12-2008 : Unilever ( Malaysia) Holdings Sdn. Bhd is pleased to welcome its new Chairman & Managing Director, Andre Rompis. Andre will be taking over the responsibilities from Noel Lorenzana effective December 1, 2008. Andre joins Unilever Malaysia from Unilever Indonesia where he was previously Customer Development Director, a position he occupied since September 2004.
Commenting on his new portfolio, Andre said,” I am certainly looking forward to joining the Unilever family in Malaysia, which has a strong track record for being a key earnings driver in the region.I am especially glad that I will be commencing my official duties in this last month of 2008, which will allow me to work with the team here to put into place strategies for next year in order to further strengthen our foothold in the Malaysian FMCG industry.I strongly believe that together, we will be able continue to promote our Vitality mission by meeting and exceeding the needs and requirements of our consumers, customers and the community.
Andre Rompis joined Unilever as Management Trainee in January 1990. He graduated from Western Illinois University, USA majoring in Business Administration, and started his career in Sales where he was responsible as Sales Support Manager.
Subsequently, he took an overseas assignment with Unifoods Pte Ltd Australia as Accounts Manager from January 1994.In June 1996, he returned to Indonesia and held the position of Senior Brand Manager for Lux.
In December 1997 he moved to Customer Development and was assigned as Branch Manager Medan, North Sumatera. In November 1998, he was promoted to National Account Manager. He held a senior marketing position in July 2000 where he was appointed as Marketing Manager Personal Wash.
He was appointed Board Member in March 2004 as Ice Cream Director and as Customer Development Director in September 2004. Under his leadership, the Customer Development organisation was turned around; he shaped a solid and high performance team that managed to exceed company business objectives and achieved new heights for key categories such as Hair and Skin in market leadership. In the spirit of One Unilever, he strongly drives the establishment of Customer Marketing as part of the new operating framework in Customer Development and the Ice Cream Sales organization.
In July 2008, Andre attended the Advanced Executive Programme (AEP) held at the Kellogg School of Management on the Evanson campus of Northwestern University, USA.
As Chairman & Managing Director, Andre will be responsible for the development of the business in Malaysia and Singapore.
About Unilever Malaysia
Unilever has been a household name in Malaysia since 1947. The Unilever brand, found in consumer products in millions of homes across 150 countries, is a trusted name in nutrition, hygiene and personal care. Throughout its history, which crosses three centuries, Unilever has been adding vitality to the lives of consumers, creating products that help people feel good, look good and get more out of life.
Some of Unilever’s popular brands include Dove, Breeze, Clear, Lux, Sunsilk, Pond’s, Rexona, Fair & Lovely, Lifebuoy, Wall’s, Lipton, Lady’s Choice, Knorr and Planta.