Enjoy Ice Cream Without the Guilt

The new Wall’s Balance is the consumers’ answer to a healthier alternative choice for ice cream. Consider this -- Wall’s Balance is so rich and creamy consumers will find it hard to believe that it is 97% fat free.   In addition, if there were ever a need for a chocolate bar, one cup of Wall’s Balance would be the right substitute as it is around 8 times lesser in fat.

The new low fat product joins the Wall’s family to answer a growing need from consumers who have an increased awareness of health and lifestyle issues. The importance of balanced diet and its link to wellbeing is higher than before.   The health and wellness market worldwide is said to be growing at 11% annually. 

According to the Wall’s Business Director, Joseph Tan, “Health conscious consumers sometimes feel guilty indulging in ice creams.   Yet, no one wants to compromise on the taste of his or her favorite flavors. Hence the challenge was to develop a great tasting product but with a much lower amount of fat. With Wall’s Balance we have achieved just that.”

“Once again Wall’s Malaysiahas been a pioneer in launching products that meets Malaysian consumer needs” said Joseph.

Joining in promoting Wall’s Balance range is well-known local actress, model and former beauty queen Elaine Daly, who is the new Wall’s Balance ambassador. Renowned for her demure good looks and wholesome lifestyle, Elaine will grace Wall’s Balance’s print advertisements throughout the country.    

“Consumers can now have the satisfaction of enjoying the new Wall’s ice cream, even everyday, without feeling guilty, because it does not come in the way of looking great and staying on top of health,” said the celebrity ice cream lover.     

While reducing the fat content, Wall’s has leveraged the benefit of its worldwide research and development expertise to come up with a recipe that could offer great texture and flavor in a low fat ice cream product. Wall’s Balance offers a healthy range of three most favourite flavours, Chocolate, Vanilla and Strawberry.  

Priced at RM 7.99 per tub, Wall’s Balance is a must have in shopping carts for all health enthusiasts.   Wall’s Balance is available in all major hyper markets and supermarkets. 

About WALL’S 

WALL’S has been a leading ice-cream brand in Malaysiafor the past 40 years.   Wall’s is a brand of the reputed multinational Unilever (Malaysia) Holdings Sdn Bhd. Unilever is a world leader in the ice-cream industry and has over the years launched the a great number of successful ice cream products. Among its innovations are Selection, Cornetto, Magnum, the Paddle Pop range and most recently its Minis range.