Wall's goes small in a big way

Today, WALL’S takes the evolution of size to a new level with the launch of WALL’S Minis,  the first of its kind in the market and breakthrough in innovation.  

At the media launch held today at Menara TM, WALL’S unveiled the new Minis ice cream, which included the new range of WALL’S Mini Magnum, Mini Cornetto (Vanilla and Chocolate & Vanilla mix pack) and Mini Hazelnut. The mini ice cream snacks will be available in exciting multipacks of six pieces for Mini Magnum, 12 pieces for Mini Cornetto  and 10 pieces Mini Hazelnutfor the buying pleasure of Malaysian consumers. All these multipacks will be priced economically at RM4.99 (Mini Hazelnut), RM6.99 (Mini Cornetto) and RM7.99 (Mini Magnum) per pack.

With a size of a mere 10 centimeter in height for the mini Cornetto, the new WALL’S Minis range will feature bite-sized ice cream which is expected to change snacking habits in the country. 

“With the new Minis tagline Anytime is a WALL’S  Mini Time, WALL’S seeks to change consumers’ ice cream eating habits with the introduction of Minis in the market. The growth potential of the Malaysian ice-cream market is tremendous, as per capita consumption of ice-cream is only 2.5 litres compared to 25 litres and 18 litres consumed in the US and Australia respectively. 

So with the availability of this new snacking alternative, WALL’S takes the next step after the launch of   WALL’s Selection to further increase the consumption of ice cream in Malaysia,” said WALL’S General Manager, JV Raman.

About WALL’S 

WALL’S has been a leading ice-cream brand in Malaysiafor the past 40 years. It caters to consumers’ desires with nutritional, fresh and natural options in a fun and lively way. Among its innovations are Selection, Cornetto, Magnum and Paddle Pop.

WALL’S Ice Cream is a division of Unilever (Malaysia) Holdings Sdn Bhd. Globally, Unilever is the world’s biggest in the ice cream business/industry.