Real Beauty With Dove

A brand for real beauty

Dove provides a wide range of personal care and cleansing products that go a long way in making your skin and hair feel and look better. Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps. Now the world’s top cleansing brand, Dove is striving to create better understanding of beauty and to help women everywhere realise their own inner beauty.

The promise for inner beauty

This promise remains at the heart of the brand and has been extended to a number of other products, supported by the global Campaign For Real Beauty. Since the 1980s, for example, we've launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.

For too long, beauty has been strictly defined by narrow, stifling, unrealistic rules. And many women agree. We believe real beauty comes in all shapes, sizes and ages. Dove aims to change the status quo, break down the stereotypes and encourage a healthier and broader view of beauty.

Dove supports self-esteem

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. As part of our Campaign for Real Beauty, the Dove Self-Esteem Fund (DSEF) was launched in 2007 to demonstrate our commitment to the brand's mission 'to make more women feel beautiful everyday, by widening today's view of beauty and by inspiring women to take great care of themselves.' The DSEF aims to educate and inspire young girls through a series of tools and workshops which ultimately protects and nurtures their body-related self-esteem and enables them to become fully realized adults. Through the Fund we aim to reach the lives of 5 million young people worldwide by the end of 2010, with at least one hour of participation in our BodyTalk self-esteem school workshop. We are on track to meet our goal and by the end of 2008 the DSEF had reached more than 3.5 million young people.

Dove has set up the Dove Self-Esteem Fund to raise awareness of the link between beauty and body-related self-esteem.

Key facts

• The world's number 1 cleansing brand with double-digit growth
• Sales of over €2.5 billion a year in over 80 countries
• Outsells all other skin care bars combined
• Over 1 billion showers taken with Dove products in the US each year.           

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