At Breeze, we say that dirt is good!
It might sound unusual for a leading laundry brand, but there’s a good reason for our philosophy. Breeze believes that children should feel free to explore, learn and develop – and sometimes getting a few stains along the way is part of that process.
It's how kids learn, express their creativity and even bolster their immune systems. At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.
Breeze is dedicated to showing you that dirt isn’t always bad. In fact, Dirt is Good – especially when it’s the result of your kids going out into the world to have fun, explore, learn and experience the very best the world around us has to offer. Not only will this help develop kids’ understanding of their world, the environment and nature, it will also shape their values, grow their confidence, benefit their health and ultimately help them reach important milestones.
We believe that stains should never be a barrier to a child’s learning and developing, so we invest in the best technology and expertise to develop products that are superior at removing everyday tough stains, empowering mums to give their children the chance to be curious, explore, develop and ultimately unleash their human potential. Dirt is experience, dirt is good. It is only when you are free to get dirty that you truly experience life and develop.
Breeze’s unique technology gives your family the freedom to get dirty, safe in the knowledge that Breeze will remove those awkward stains.