Dove supports self-esteem
The new initiative continues an ongoing effort by Dove to fund programmes that raise self-esteem in girls and young women.
In 2005 Dove commissioned a global study to explore self-esteem and the impact of beauty ideals on both women's and girls' lives.
A total of 3,300 girls and women were interviewed between the ages of 15 and 64 in Brazil, Canada, China, Germany, Italy, Japan, Mexico, Saudi Arabia, the United Kingdom and the US.
The findings speak for themselves...
- 90% of all women 15-64 worldwide want to change at least one aspect of their physical appearance, with body weight ranking the highest.
- 67% of all women 15 to 64 withdraw from life-engaging activities due to feeling badly about their looks (among them, giving an opinion, going to school, going to the doctor).
- 61% of all women and 69% of girls aged 15 to 17, feel that their mother has had a positive influence on their feelings about themselves and their beauty.
Real women inspire women everywhere
The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty.
The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.
