Wall's Ice Cream In Malaysia Is Halal

We refer to the letter dated 7 August 2007 by Mr Timothy Neville, Consumer Care Advisor of Wall’s United Kingdom (UK) in response to a consumer from Reading, United Kingdom, on the suitability of Wall’s products for Muslims and vegetarian, which has been circulated via email.

The letter, which contained a list of Wall’s products, has understandably raised concerns over the suitability of Wall’s products in Malaysia.

We would like to clarify that the list provided by Mr Neville in the letter for the consumer is intended for the UKmarket only, as different regions around the world would cater to different consumer market. For Malaysia, we source our ice cream locally and from Indonesia, Thailand and China. We do not import from UK or anywhere else in Europe.

All Wall’s range of products in Malaysia are halal certified and meets the requirement of the Muslim community. Wall’s Halal certifications are obtained from Jabatan Kemajuan Islam Malaysia (JAKIM) and The Central Islamic Committee of Thailand (TCICOT), Majelis Ulama Indonesia (MUI) and China Islamic Association (CIA), who are all JAKIM’s accredited Islamic bodies overseas.

We respect the religious belief and practices and are sensitive to the needs and varying concerns of all our consumers. As a company, we take great effort to ensure that these needs are being met in the best manner possible.

For further enquiries on this matter, please feel free to contact our Consumer Careline at 1800 88 1315.

We refer to a recent circulating email message alleging that a product of Wall’s, Mini Poppers, contains E471, an ingredient which is said to be derived from a non-halal source.

Unilever Malaysia wishes to clarify that allWall’s range of products in Malaysia are halal certified and meets the requirement of the Muslim community.

E471 is a code given to mono and diglycerides, a group of emulsifiers which can be derived from animal or plant sources. From just the code itself, it should not be concluded that E471 is a non-Halal ingredient without looking at the origin.

Wall’s Mini Poppers has received halal certification from theChina Islamic Association(CIA),which is a JAKIM-accredited Islamic body.As with all of other Wall’s Malaysia ice cream products, Wall’s Mini Poppers uses only plant-based emulsifiers. The emulsifier E471 used in the ice cream is derived from palm oil.

At Unilever, we respect the religious beliefs and practices of all consumers, and are sensitive to the needs and varying concerns of all our consumers. We take great effort to ensure that these needs are being met in the best possible manner.

For more information on all our products, please contact out Consumer Careline at 1800 88 1315

‘Plus’ Design on Wall’s Moo  Ice Cream Biscuit

With reference to the recent inquiry on the design elements of Wall’s Moo  ice cream biscuit featured in a TV commercial, Unilever Malaysia would like to clarify that the design on the biscuit is a ‘plus’ sign. The ‘+’ (plus) sign represents the goodness of calcium in an ice cream together with biscuits. It was not intended to represent any religious symbol in any way.

The Moo Stick ice cream and Moo Sandwich was launched in Malaysiain January and August 2006 respectively, in line with Unilever’s mission of adding vitality to life. The high calcium content in Moo variants allow consumers to enjoy the pleasure of ice cream with the goodness of calcium. Moo Stick contains 150mg of calcium per serving, while Moo Sandwich contains 50mg of calcium per serving of two pieces.

Moo Stick and Moo Sandwich in the Moo range have received halal  certification from the respective halal governing bodies in the manufacturing countries, which are the Lembaga Pengkajian Pangan Obat-Obatan dan Kosmetika, The Indonesian Council of Ulama and the Shandong Islamic Association, China respectively. These two overseas Islamic bodies are recognised by Jabatan Kemajuan Islam Malaysia (JAKIM). 

Unilever Malaysia has a solid reputation as a socially responsible company ever since it began operations in Malaysiain 1947 (then known as Lever Brothers). As a company, we value the trust given to us by our consumers to provide quality products that meet their requirements and daily needs.  

Unilever continues to enjoy positive growth in the country’s economy with the support of our Malaysian consumers.