The rebranding of brand Fair & Lovely* to Glow & Lovely takes forward the brand’s journey towards a more inclusive vision of beauty. The brand serves millions of consumers by offering safe, effective and affordable products which deliver glowing, even-toned and radiant skin.
In early 2019, the brand’s communication moved away from the benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance, which are holistic measures of healthy skin. We intend to reflect this with the new brand name ‘Glow & Lovely’ which also represents a more inclusive vision of beauty.
Women today are achieving newer heights, and their success glows brighter than ever. Glow & Lovely celebrates this glow of success while also providing these women with more evolved skin benefits which are known to improve overall skin health. Glow & Lovely offers its consumer a high definition glow – which comprises of skin clarity, more radiance and skin that is free from blemishes and imperfections, so they can flaunt their inner and outer glow through the many successes they achieve.
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