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At Knorr, we want people to enjoy good food any day, any time. There’s no reason why everyday meals can’t be just as magical as special occasions.
Knorr® believes that good food matters — it adds untold pleasure to our lives — and everyday meals can be just as magical as special occasions. This conviction lies at the heart of Knorr®'s success.
A passion for good food goes right back to Knorr®'s earliest days. The business was formed in 1838, when founder Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavor and nutritional value. Since then, Knorr® has become an international brand offering a wide range of soups, seasonings, stock cubes, sauces, soupy snacks, dressings and frozen and ready-made meals.
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Unilever’s second-biggest power brand, Knorr, has hit the €5 billion milestone. We explore how bouillons, its signature product, are driving growth by leveraging taste trends, delivering locally relevant innovations and tapping into new audiences.
From bouillon cubes to plant-based meat-hacks, flavour has always been the magic ingredient in Knorr’s culinary creations. We take a closer look at this 185-year success story.