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True to Pleasure

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Magnum Brand Page

Magnum is one of the biggest indulgent ice cream brands in Malaysia - We encourage our Malaysian Pleasure Seekers to stay True to Pleasure, especially with Magnum which is more than an ice cream. It's Magnum, a Pleasure Icon loved by Malaysians.

The Magnum brand has become renowned for pleasure - and ice cream decadence - around the world. To Magnum, pleasure really is everything. It can be found in the smallest, and the biggest things, and wants to take your pleasure to the highest level possible.

Making chocolate history

Magnum history starts from the very beginning: launched in 1989 in Europe, the Magnum Classic was the first hand-held ice cream aimed exclusively at adults.

Magnum premium Belgium chocolatier pioneers developed a unique chocolate coating with the signature ‘crack’ to accompany a deliciously smooth vanilla ice cream. In 1992, to the delight of pleasure seekers, several new Magnum products were released, including Magnum White and Almond.

Magnum has been busy innovating ever since.... It is now available in over 80 countries and delivers true moments of pleasure to billions of people.

For pure pleasure seekers

Magnum believes in true, authentic pleasure. Pleasure so good that it’s worth letting go for. Magnum works with the best chocolate, ice cream and dessert experts around the world to constantly push the boundaries of indulgence and sophistication too deliver the perfect contrast between the signature cracking chocolate and rich, velvety ice cream.

Contact Unilever about Magnum

If you have any questions or comments about Magnum, please visit our contact page.

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