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Lighter skin brighter days

Fair & Lovely offers girls fairer-looking skin with its improved whitening skincare range

Beautiful, radiant skin enhances not only a girl’s outward appearance; it also plays a critical role in boosting her self-confidence. Dedicated to offering girls the best whitening solution and committed to improving their lives through beauty, Fair & Lovely takes skin lightening to the next level with its latest innovation.

Fair & Lovely, the number one whitening moisturiser in Malaysia,* introduced the Advanced Multi Vitamin range. Infused with Vitamin B3, C and E, the range is designed to help girls achieve flawless skin with five unique fairness treatments:

  1. Reducing dark spots
  2. Fading sun tan
  3. Reducing dullness
  4. Lightening dark circles
  5. Brightening overall skin tone

“We know that every girl wants to be beautiful because beauty gives them confidence in self-expression and building an identity. Fair & Lovely wants to be part of these girls’ journey to self-discovery through beauty. Since our inception in Malaysia two decades ago, we have always aspired to empower girls to make a positive change in their lives,” said Lim Wee-Kee, Brand Manager (Skincare) at Unilever (M) Holdings Sdn. Bhd.

The Fair & Lovely Advanced Multi Vitamin range consists of facial foam and facial cream. The facial foam gently cleanses and removes impurities on the skin’s surface with its rich foam, while the facial cream hydrates and lightens skin with its new Advanced Pink Formula, giving girls a natural and longer-lasting glow. In addition to better product application and absorption, the newly formulated cream also comes with improved fragrance. With just two simple steps, girls can achieve softer, fairer and radiant skin.

In conjunction with Fair & Lovely’s latest introduction of the Advanced Multi Vitamin range, the brand will be reaching out to Malaysian girls through a nationwide road show from February to July 2013. The beauty mobile will be making a stop at 100 locations to offer complimentary facials, products and skincare guides to consumers, giving them a first-hand experience of the range. For more information on the locations, please visit Fair & Lovely Malaysia Facebook page.

Fair & Lovely Advanced Multi Vitamin facial foam retails at RM5.50 (50g) and RM9.50 (100g), while Fair & Lovely Advanced Multi Vitamin facial cream retails at RM4.00 (25g), RM7.90 (50g) and RM10.90 (80g). Both products are now available in all leading pharmacies and supermarkets nationwide.

About fair & lovely

Developed in 1975, Fair & Lovely is dedicated to offering women fairer looking skin that is natural and safe. Fair & Lovely stepped foot in Malaysia in 1993, since then the brand is committed to transforming and inspiring the lives of Malaysian women through beauty. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for “beauty that empowers a woman to change her destiny”.

For media enquiries, please call

Edelman (+60-3) 2287 8689

·Jess Chong, ext 303,jess.chong@edelman.com/ 019 309 9923

·Liew Foong Meng, ext 202,foongmeng.liew@edelman.com/ 012 587 0935

Malaysia

Unilever (Malaysia) Holdings SDN BHD
Level 33-35, Menara TM
Jalan Pantai Baru
59200 Kuala Lumpur
P O BOX 11015
50732 Kuala Lumpur
Malaysia

http://www.unilever.com.my/resource/contactus-form/index.aspx

T: +603 2246 2188
1 800 88 1315
Junita.Ali@unilever.com

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