Lux breaks away from ordinary body washes

Ayer Keroh – Iconic beauty brand, Lux partnered with the world’s leading perfumers to bring consumers an exceptional bathing experience with body washes made from fine fragrance. Masterfully composed by the top perfumers in the world, Lux body washes is a composition of the most enchanting bouquet of elegant scents that provide a luxurious and unforgettable bathing experience to leave every woman feeling like a leading lady.

Ever since its inception in 1925, Lux revolutionized the world of beauty soap bars and body washes and captured the hearts of millions of women around the world, making it the number one beauty soap brand in the world.

“Deeply rooted in the heart of every Lux body wash is fragrance because fragrance is such an important part of every woman’s beauty ritual. Fragrance helps her feel good about herself and it allows her to express what she truly feels through the lingering scent after using one of our Lux body washes,” said Tanya Teng, Brand Manager for Skin Cleansing, Unilever (M) Sdn Bhd.

“In order to continue to inspire millions of women who have come to trust Lux for their daily cleansing and beauty needs, we collaborated with some of the top perfumers in the world such as Ann Gottlieb. Ann has created among the most recognized and celebrated scents in the world such as Obsession, CK One and Eternity for Calvin Klein, Marc Jacobs “Daisy” and Christian Dior “J’Adore”. 

Lux customers can enjoy every bath knowing that the lingering scent that stay with them long after their bath is created by a world renowned perfumer. Lux evokes your senses and provides exceptional pleasure to your bathing and skincare experience. This is something that is unique to Lux,” said Tanya.

Fragrance profile of the Lux body wash variants

Lux Soft Touch

Inspired by strawberry fields, Soft Touch is composed to convey an irresistibly soft and sensual feeling, blending indulgent florals with some fresh fruity notes. The rich floral bouquet is contrasted with the sparkling fruity fizzy notes of strawberry and passion fruit. Caramel and vanilla complete this creative scent. Lux Soft Touch forms a light creamy layer on the skin which will leave your skin feeling soft, smooth and moisturized.

Lux Velvet Touch

Velvet Touch gives you a pure lingering fresh top note of sparkling citrus, clean aldehydes and apple. The elegant scent is up-lifted by muguet and jasmine and enriched with creamy peach. The fragrance ends with powdery, woody and ambery notes to connote a warm sensuality. Lux Velvet Touch is guaranteed to leave your skin feeling soft and silky smooth after each bath.

Lux White Impress

This fragrance embodies the graceful charm of Lily of the Valley, transparent rose and jasmine petals combined with a sparkling fruity ensemble that greets your olfactive palette with sheer orchard freshness while leaving a scent trail of comforting musk, amber and white vanilla. Lux White Impress is the perfect choice for those who wish to achieve beautiful fair skin as the body wash exfoliates, whitens and moisturizes at the same time

Lux Magical Spell

A complex blend of eight mystical ingredients, the Magical Spell body wash is guaranteed to create a sensorial explosion. The complex fragrance has a romantic and sensual floral heart with a key note of rare black orchid. A captivating blend of juniper oil, dark woods, golden amber and vanilla bean are expertly layered on top producing a fine fragrance that lasts.

These fine exotic ingredients are extracted at the peak of their bloom, and embraced into exquisite Fragrance Pearls TM, giving you an intoxicating scent that lingers long after you step out of the shower.

Lux Wake Me Up

Opening with refreshing citrus notes and a delicate floral heart, fruity and musky notes perfectly round off this delicate, feminine, refreshing fragrance. The name states it all, as Lux Wake Me Up provides you with a fresh-looking beautiful skin that will perk up your day.

Ann Gottlieb worked very closely with a highly specialised development team of perfumers at the world class fragrance house,Givaudan, to create multi-faceted, complex and mysterious scent that is Lux Magical Spell.

“I’ve spent 50 years creating fine fragrances for some of the most glamorous A-List stars on the planet – from Calvin Klein to Sarah Jessica Parker, even beauty industry legends like Estee Lauder, and I’m excited at this collaboration that promises to be a breakthrough in its category.”

David Boyd, Global Fragrance Director from Givaudan was present to conduct a fine fragrance workshop for the media.

“Creating fragrance for body washes is just as complex as creating a bottle of perfume. There is a lot of experimentation and creativity involved to ensure that the fragrance compliments the brand but at the same time be able to resonate with consumer emotion and give them a wonderful experience,” said David.

“There are many layers to the fragrance for a body wash. We also have to consider the top, middle and base notes to create the right mixture that can provide the necessary impact and leave a lasting impression,” he added.

Lux Brand Ambassador, Nur Fazura joined the many glamorous stars throughout the world such as Elizabeth Taylor, Marilyn Monroe, Aishwarya Rai, Shu Qi, Amy Mastura, Sheila Majid, Fauziah Latiff, Erra Fazira to embrace the splendour of Lux scentsational fine fragrance.

“Growing up, I used Lux and I always associated it with its beautiful fragrance. Now that Lux comes with best ever perfume and fine fragrance created by one of leading perfumers in the world, Ann Gottlieb, it makes it all the more special and scentsational.Lux body wash is truly a precious yet indulgent beauty treat,”said Nur Fazura.

Lux is available in two bottle sizes. The Lux 700 ml bottle is priced at RM15.90 and 220ml bottle at RM6.00 while the 600ml refill pack is priced at RM8.90.

About Lux

Lux has been composing beauty products since 1925, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous actresses from Elizabeth Taylor and Marilyn Monroe to Aishwarya Rai and Shu Qi, to become the world’s best selling soap bar, delighting women in over 100 countries every day.

In Malaysia, brand ambassadors of Lux have included stars such as Amy Mastura, Sheila Majid, Fauziah Latiff, Erra Fazira and most recently, Nur Fazura.

Lux believes that beauty doesn’t have to be about hard work but rather, about pleasure – from the moment you step into the shower, the great feelings it creates to the fun you can have with the attention you get afterwards. 

We aim to bring the best of beauty within reach of every woman in the world - providing exceptional pleasure in her bathing and skincare experience and inspiring her to feel irresistible and confident in her own skin every day! Our range of skin treats, infused with fine fragrance composed by the world’s best perfumers will delight your senses and make you feel like a million dollars, every day.

About Unilever

Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in more than 100 countries and sales in 180. We have some of the world’s best known and most trusted brands, with leadership positions in many of the home and personal care and food categories in which we compete. 

With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. More than 167,000 people worldwide work for Unilever. For more information,

For media enquiries, please contact: -

Angie Ruby/ Shir Lyn of Impact Communications

M: 016-660 0027/ 012-303 1305

T: 03-6206 1803


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