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Magnum ice cream introduces the new magnum mini

KUALA LUMPUR: Some of the greatest pleasures in life come in bite size treats – and Magnum Ice Cream recognizes that with the introduction of Magnum Mini. The new Magnum Mini, now coated in thick cracking Belgian Chocolate comes in 3 different flavors – Magnum Mini Classic, Magnum Mini Almond and Magnum Mini Chocolate Brownie.

Made from the finest Belgian Chocolate, the best chocolate in its class, the new Magnum Mini - a decadent bite size treat provides a moment of remarkable pleasure that can fit into any schedule, any time of the day.

Herry Budiazhari, Marketing Director, Unilever (Malaysia) Holdings Sdn Bhd said, “Living life to the fullest is all about balancing hard work with little moments of everyday pleasures and indulgences. Magnum believes a day without pleasure is a day lost. We are all entitled to little pleasures every now and then, and with the new Magnum Mini, Malaysians can now experience indulgent pleasure in a perfect mini size – any time and any day!”

Magnum Mini made its debut among trend setters and taste makers at the Magnum Mini House of Pleasure in Publika – where the mega celebration party was held.

Also present at the launch was Rakesh Mohan, Chairman and Managing Director of Unilever Malaysia & Singapore. “Wall’s is one of Unilever’s leading brands that has been adding vitality to the lives of consumers, creating products that help people feel good, look good and get more out of life. Today, we are celebrating yet another milestone for Wall’s with Magnum. It is our hope that we continue to add more good times with Wall’s by introducing something new and decadent that will be loved by everyone.”

Upon arrival, guests were immediately swept away to a delectable array of mini indulgences. They were gifted with an edible miniature chocolate bar with their Magnum Mini Moment molded in 3D and indulged in sweet treats in the new mini size.

“Our campaign message for Magnum Mini is simple - we want to encourage Malaysians to reward themselves with a personal mini moment and Magnum Mini is all about having a mini moment of indulgence whenever you want. We thought what better way to showcase this than to build a Magnum Mini House of Pleasure, much like one’s home - where one can feel free to indulge in little treats spontaneously and without any hesitation.

We are honored to have our very own local Pleasure Icons share with us their Magnum Mini Moment which is projected via augmented reality at various locations inside the Magnum Mini House of Pleasure,” said Herry.

The evening’s highlight was the unveiling of the Pleasure Icons personal Magnum Mini Moment. Pumping to the funky beats of Altimet – one by one Atilia Harun, Nadia Heng, Joyce Wong, Vivy Yusof, Debbie Goh, Carmen Soo, Elaine Daly, Xandria Ooi and Jonathan Putra were introduced on stage along with their very own Magnum Mini Moment.

To cap the evening, guests were brought around the Magnum Mini House of Pleasure where they each get to experience the augmented reality projection of the different Magnum Mini Moments.

The Magnum Mini House of Pleasure will be open to the public from 24th October – 3rd November 2013 where members of the public can experience for themselves their own Magnum Mini Moment.

Magnum Mini made with Belgian Chocolate is now available in 3 delicious flavors made with only the finest ingredients:

  • Magnum Mini Classic, smooth creamy vanilla ice cream covered in a layer of thick cracking Belgian Chocolate.
  • Magnum Mini Almond, smooth creamy vanilla ice cream covered with a thick cracking layer of Belgian Chocolate and crunchy almond pieces.
  • Magnum Mini Chocolate Brownie, smooth creamy brownie flavored ice cream coated in thick cracking Belgian Chocolate and chunky cashew nut pieces.

The new Magnum Mini is available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts. They are available in a multipack of 6 for a suggested retail price of RM12.90.

For more information on the new Magnum Mini, log on to Magnum’s Facebook Page at www.facebook.com/Magnum .

About magnum

Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offering. Today, Magnum is one of the world's leading ice cream brands, selling one billion units annually worldwide and it is the biggest brand of Unilever Ice Cream.

About wall’s malaysia

Wall’s has been a leading ice-cream brand in Malaysia for the past 44-45 years. Wall’s is a brand of the reputed multinational Unilever (Malaysia) Holdings Sdn Bhd. Unilever is a world leader in the ice-cream industry and has over the years, launched several successful ice cream products. Among its innovations are Selection, Cornetto, Magnum, the Paddle Pop range and its Minis range.

Malaysia

Unilever (Malaysia) Holdings SDN BHD
Level 33-35, Menara TM
Jalan Pantai Baru
59200 Kuala Lumpur
P O BOX 11015
50732 Kuala Lumpur
Malaysia

http://www.unilever.com.my/resource/contactus-form/index.aspx

T: +603 2246 2188
1 800 88 1315
Junita.Ali@unilever.com

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