Spending essential time with family
Subang Jaya – Housewives and mothers in Malaysia are inundated with an endless list of chores – time in the kitchen should be the least of their worries. After spending so much time and effort to prepare savoury home-cooked meals for their loved ones, they are exhausted of the thought of spending more time on chores such as washing dirty dishes and cleaning stubborn stains on their kitchen.
In an exclusive event with media, Sunlight and Cif work together as ‘Kitchen Specialist’ to showcase how these two brands are able to ease mothers and housewives by providing them an effective solution in their kitchens. Now, with minimal effort, they are able to spend less time cleaning the kitchen, therefore, allowing the homemakers to focus on more important things – like spending quality time with their family.
“At Sunlight and Cif, we recognise the efforts of homemakers to ensure their kitchen are constantly spotless. With our strong commitment to bring a difference in their lives, we introduced the Kitchen Specialist to these homemakers. By using Sunlight and Cif in their kitchen, families now can spend more time together and foster closer family bonds while enjoying the taste of home-cooked meals,” said Rakesh Mohan, Managing Director and Chairman, Unilever (Malaysia) Holdings Sdn. Bhd.
Limes have been known for its degreasing powers for a long time. One lime is considered powerful enough to degrease oily stains, imagine the power of more than 100 limes in each bottle of Sunlight for dishwashing. Cif has always been up for the tough cleaning jobs in the kitchen. It works to remove tough stains on kitchen utensils with bleach which lift dirt effectively without damaging surfaces. The combination of these two products provides homemakers a beautiful clean kitchen, with shine to last.
To show the effectiveness of Sunlight and Cif, both the brands cleaned the largest stove and frying pan in Malaysia, while setting its mark in the Malaysia Book of Records for creating the largest stove and frying pan in Malaysia. Together Rakesh Mohan, Managing Director and Chairman, Unilever (Malaysia) Holdings Sdn. Bhd.; Datuk Wira Dr Haji Ameer Ali bin Mydin, Managing Director, Mydin Mohamed Holding Bhd; and popular singer, Amy Mastura received a certificate from Malaysia Book of Records after cleaning the 3-meter frying pan with Sunlight and the 4-meter stove with Cif.
The presence of popular singer, Amy Mastura jazzed up the event when she shared stories on her hectic lifestyle as a mother and entrepreneur. Although she runs on a busy schedule on daily basis, she emphasised on the importance of spending quality time with her daughters and family. She believes that the success of a household does not only focus on the ability to keep the house flawless clean, but also focuses on the importance of spending time to develop closer relationship amongst one another.
Since June this year, Sunlight and Cif has collaborated to introduce the Kitchen Specialist to the public through the moving truck in 42 locations in Peninsular Malaysia. Several exciting activities were held for the truck visitors including exchanging Sunlight and Cif products, cooking and kitchen cleaning demonstration, dishwashing competition and complimentary sample giveaways.
Sunlight dishwashing liquid retails at RM6.35 (1000ml), while Cif multipurpose cleaner retails at RM5.20 (500ml). These two products are now available at your nearest supermarkets nationwide.
Sunlight is the preferred washing liquid for families because of its superior degreasing power resulting in squeaky clean dishes. Sunlight with real lime extracts has the degreasing power of more than 100 limes in every pack.
Cif gentle but effective cream cleaner has always provide reliable cleaning power & superior care for every single part of the home. The millions of micro-particles contained in each drop lifts 100% of dirt easily without a scratch.
Currently, Unilever Malaysia has a portfolio of 13 key brands which include personal care products such as Sunsilk, Dove, Lux, Clear, Lifebuoy, Fair & Lovely and Rexona, homecare product such as Breeze and food products such as Lipton, Knorr, Lady’s Choice, Planta and Wall’s. Many of these brands are also leaders in their respective categories.
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