The Asian Food Channel And Lipton Tea Premiere Tea Twist
Malaysia – On Friday, 18 October 2013 at 9.30pm, the Asian Food Channel (AFC), part of the Scripps Networks Interactive family of lifestyle networks, will premiere a brand new life style culinary series inspired by tea called Tea Twist.
The programme, which features local Malaysian chef, Nik Michael Imran, is in collaboration with LIPTON Tea, the number one hot tea brand in the world. The six-part series will air regionally across Asia to AFC viewers in twelve different territories. Viewers in Malaysia can catch the AFC Original Production nationwide on Astro Channel 703.
The half-hour episodes of Tea Twist feature Chef Nik showcasing his creativity and inspiration in giving LIPTON YELLOW LABEL teabags a new twist and turning them into a variety of exciting tea drinks suited for any social occasion and moments. Along the way, viewers will also discover Chef Nik’s culinary talent and witness his fun-filled life outside the kitchen. He is joined by his family and friends as he creates wonderful tea beverages and scrumptious food for them to enjoy.
The introduction of Tea Twist is in conjunction with the rollout campaign by LIPTON – “A New Twist to Your LIPTON Moments” in Malaysia, anchored on LIPTON YELLOW LABEL teabags. The campaign introduces new and exciting concepts in tea drinking by giving teabags a new twist with simple ingredients available around us – turning hot tea into exciting and uplifting hot and cold beverages for any day and any occasion.
Seven tea recipes will be introduced throughout Tea Twist and in each episode, Chef Nik will pair an exciting tea drink with a main course or a dessert. Chef Nik will also surprise the viewers with two cooking recipes using tea, giving tea a new light in the cooking scene!
The seven tea drinks are: Paradise Sunrise, Ice Tea Sparkle, Honey Lemongrass Tea (hot and cold), Mo-Tea-To, Lovely Berries and Earl Grey Ginger Tea Latte.
Rakesh Mohan, Chairman of Unilever Malaysia and Singapore said, “We want to truly showcase how versatile and interesting tea can be and we are absolutely thrilled to partner with AFC and Malaysia’s up and coming talented chef, Nik Michael Imran. LIPTON as a brand, aims to bring positivity and mood enhancing moments to consumers through our tea, and brighten up the day of each of our consumers. We hope consumers will give the refreshing new tea recipes on Tea Twist a try.”
Herry Budiazhari, Marketing Director of Unilever Malaysia said, “LIPTON teabag is clearly the number one teabag in Malaysia. The LIPTON YELLOW LABEL teabags are made from the finest international blends from Ceylon and Kenya, giving LIPTON tea its signature aroma and taste.
It is ideal to leverage on these strengths and enhance the LIPTON tea experience with an exciting twist. Teabags have been consumed as a ritual and we are inspiring consumers to jazz up tea and bring it to the next level by making it as the exciting drinks for any meals, festive, & social occasion.”
Derek Chang, Managing Director of Scripps Networks Interactive Asia Pacific, shares his feeling about the premiere of AFC’s latest original series “We are glad to have embarked on this partnership with Unilever Malaysia and look towards working on more complementary projects together in the future. Both AFC and Unilever Malaysia are passionate about sharing the joy of food and beverage with the Malaysian community and this project has helped us to further realize this passion.
This is the first tea-centric series that AFC has filmed and we are excited to premiere this new and interesting concept to our viewers. Scripps Networks Interactive is also happy to welcome Chef Nik into the AFC family of Celebrity Chefs and we look forward to finding and cultivating more Asian talent in Malaysia and sharing such homegrown talent with the world.”
Chef Nik shares his views on his experience shooting Tea Twist, “Tea is a very compatible and flexible drink. It is amazing how well tea works with many great flavours and spices especially spices and herbs more familiar with Asians. Each spice, herb or fruit triggers a completely different experience. I had a lot of fun experimenting with theLipton team as well and I hope viewers will be inspired to brighten their day with a new twist to tea.”
Herry added, “Drinking black tea is no longer confined to just ‘plain’ or with sugar nor should the refreshing teabag be limited to morning and tea time rituals but as an exciting refreshment to be enjoyed every day and at any occasion.”
LIPTON will also embark on a sampling activation at selected hypermarkets and supermarkets to bring the refreshing tea experience to life. There will also be more exciting activation planned out in conjunction with the campaign very soon!
Catch the premiere of Tea Twist exclusively on the Asian Food Channel, Friday 18 October at 9.30pm on Astro Channel 703.
About asian food channel
The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world.
Based in Singapore, AFC’s wide Asian distribution footprint covers twelve territories and 130 million viewers, on basic tiers of all the major pay TV platforms across Asia.
The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs.
AFC’s online presence supports the channel with programme information, recipes, original content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.
AFC broadcasts on:
- - Astro Channel 703 (Malaysia and Brunei)
- - StarHub Channel 435 (Singapore)
- - First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- - TelkomVision Channel 116 or Channel 401 (Groovia TV) (Jakarta, Indonesia)
- - Indovision Channel 240 (Jakarta, Indonesia)
- - Aora TV Channel 318 (Jakarta, Indonesia)
- - Nexmedia 210 (Jakarta, Indonesia)
- - Topas TV Channel 302 (Jakarta, Indonesia)
- - now TV Channel 527 (Hong Kong)
- - Skycable Channel 22 (Philippines)
- - Dream Satellite Channel 27 (Philippines)
- - Univision Channel 84 (Mongolia)
- - PPCTV Channel 22 (Wireless) or Channel 7 (Digital) (Cambodia)
- - C-Skynet Channel 59 (China)
- - CTH Channel 99 (Thailand)
- - MOD Channel 90 (Taiwan)
- - TV-ing (South Korea)
Please visit www.asianfoodchannel.com for more information.
AFC is a subsidiary of Scripps Networks Interactive.
About scripps network interactive
Scripps Networks International is the global development arm of Scripps Networks Interactive, Inc. (NYSE: SNI) and the media lifestyle leader across the food, home and travel categories. Scripps Networks International operates Food Network and Travel Channel in Asia, the United Kingdom, Europe, the Middle East and Africa (EMEA), as well as the Asian Food Channel in Asia and Fine Living Network across EMEA.
Scripps’ international business also has a significant presence in Canada, which includes HGTV Canada, DIY Network Canada and Food Network Canada. The division’s global offices are headquartered in New York City and Knoxville, Tennessee, with regional offices in Europe, Asia and Latin America.
Scripps Networks Interactive is the leading developer of high-profile, lifestyle-oriented content for many media platforms including television, digital, mobile and publishing. Our media portfolio of popular lifestyle brands - HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel email@example.comGreat American Country (GAC) - connect with viewers to provide relevant ideas, information and solutions every day, everywhere.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in more than 100 countries and sales in 180. We have some of the world’s best known and most trusted brands, with leadership positions in many of the home and personal care and food categories in which we compete.
With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. More than 167,000 people worldwide work for Unilever. For more information, visit www.unilever.com.
About lipton tea
Sir Thomas Lipton founded Lipton in 1871 to deliver the best quality tea for the ultimate experience.
Lipton Yellow Label pioneered this dream with the finest international blends from Ceylon and Kenya giving Lipton tea its signature aroma and taste. Since then, Lipton has delivered great innovations bringing vitality and natural goodness into people’s life.
Lipton renowned as the World’s NO.1 Tea Brand continues to push the boundaries and thus begins embarking on a journey to give tea an exciting twist to brighten every occasion with a cup a refreshingly delicious Lipton Tea!
For more information, please contactAngie Ruby M
Unilever (Malaysia) Holdings SDN BHD
Level 33-35, Menara TM
Jalan Pantai Baru
59200 Kuala Lumpur
P O BOX 11015
50732 Kuala Lumpur
T: +603 2246 2188
1 800 88 1315