Effie awards malaysia 2014
Kuala Lumpur – The Effie Awards Malaysia 2014 is the progress of six yearsin recognising effective marketing campaigns
The Effie Awards has grown into an important industry-level award since its inception . It has gained the recognitionof advertisers and agencies alike, asit rewards achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns.
“The advertising industry is quite adept at glossing over their works when entering them into award shows. The Effie Awards is tough and different because only campaigns that demonstratea distinctive need to recognise effectiveness in marketingand achieve real results for businesses to take the award,” saidOrganising Committee Chairperson Ms. Chan Sheow-Vern of Unilever and Malaysian Advertisers Association.
Campaigns that were executed in Malaysia between June 1, 2013 and May 30, 2014 were invitedfor submission.Chan acknowledged thatcampaigns thatmay have been introduced earlier but met the requirement of having been executed duringthis period for entries to be eligible.
“While campaigns may not necessarily have ended during this eligibility period, they must have collected sufficient data by time of submission to demonstrate proof of campaign effectiveness,” Chan clarified.
The entry deadline forEffie Awards Malaysia 2014 was August 1, 2014 at 3pm and the entry fees were set at RM1,200.00 per-entry for members and RM2,100.00 per-entry for non-members of the advertisers association.
In order to meet the requirement of eligibility,participants were required to submitentries in persontothe secretariat processing entries .
“The deadline was extended by popular demand and entries were received till August 8.
This year’sEffie Awards Malaysia programme started with the Effie Boot Camp on 28 May.Judd Labarthe, the Malaysia Effie Awards 2013 jury chairman who helmed the Effie Bootcamp 2014, was impressed with the higher level of interest amongst the participants.
Jury chairman of Malaysia Effie 2014 and Google Asia Pacific chief marketing officer Simon Kahn added “there are truly great marketing campaigns in Malaysia.” He is eager to examine them in August and honourthe individuals for their efforts.
Chan said Effie Awards Malaysia has adopted a holistic approach that includes not just a glitzy awards ceremony but also efforts to educate and empower members and participants on successful marketing communications and effective campaigns.
“The most uplifting aspect of this event is that the award has found high value in the industry and, as Chairperson of the Organising Committee, I’m pleased that we have a vastly experienced jury to make certain that the brands that have achieved their goals of effective communications will be recognised.
It is vital that Effie Awards Malaysia standards are maintained. This is the only award that measures the impact of effective marketing communications, which is the basis of all successful advertising,on business performance,” Chan said.
The awareness campaign for Effie amongst advertisers was executed in a series of advertisements in print, billboards, online and television in a manner familiar to marketers .
“We want the Effie Awards to be more visible, where marketers could smell and feel Effie throughout the season and making the gala night to be one of the most anticipated awards of the year. We urge marketers and industry watchers to visit www.malaysiaeffie.com from time to time on Effies,” Ms. Chan said.
Effie Awards Malaysia 2014 is organised in association withMalaysia External Trade Development Corporation (MATRADE) and supported by Astro (Platinum Partner), NSTP (Gold Partner), The Star (Knowledge Partner) and IACT (Education Partner).
The Sun, The Edge, Sin Chew Daily and Big Tree are the event’s Media Partners while Creative Juice (Malaysia), Pixelpost and Abstrax served as Advertising Partners. Sizmek, Kingdom Digital and Google are the event’s Digital Partners.
About effie malaysia & worldwide
Since the introduction of the most prestigious award in 2008, Malaysia Effie Awards has been a much-anticipated award of the year. The Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Malaysia Media Specialists Association (MSA) jointly organise the Award, in association with the Malaysia External Trade Development Corporation (MATRADE).
While the Malaysia Effie Awards is relatively new, Effie was first introduced in the world in 1968 and has since become recognised by advertisers and agencies as the pre-eminent award in the communications industry. It is, in fact, the most coveted award in forty (40) nations in five (5) continents. No other marketing communications award is so widely recognised in so many countries.
The critical success factor of Effie is attributed to its strong honour of campaigns that meet and exceed the prescribed marketing communication objectives and focuses on campaigns that really worked in the marketplace.
Campaigns must successfully combine all the disciplines that enter into a marketing program: planning, market research, media, creative and account management. They must demonstrate a partnership between agency and client in the creation, management and building of a brand.
The award is open to all forms of consumer engagement – whether mainstream or alternative; digital or print; design or advertising; paid or unpaid. Any form of marketing communication can and should enter.
For further information :
Ms Chan Sheow Vern, +6 016 330 7711, firstname.lastname@example.org
Chairman , Organising Committee , Effie Malaysia 2014
Ms Margaret Au Yong, +6 010 5180 993, email@example.com
President , MAA/Malaysian Advertisers Association
MAA Secretariat c/o Macomm Management : 03 76608535
Unilever (Malaysia) Holdings SDN BHD
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