Fun And Magical Family Bonding Moments With Wall’s Scoops Of Happiness Campaign
Wall’s Selection, the ice-cream that is all about fun, laughter and good times with family, is injecting something wonderful and magical through its Wall’s Scoops of Happiness Campaign. Family bonding moments are now even more pleasurable as Wall’s Selection helps moms and dads bond with their kids over ice cream and fairy tales.
Inspired by classic fairy tales, Wall’s Selection has put together 15 how-to videos and recipes using ice cream and a few colourful condiments and fruits to recreate fairy tales that you can taste. Moms, dads and kids can have fun bonding while using their creativity to recreate these stories or any favourite animated movies at home.
Combined with sensory taste, wonderful flavor and vibrant colors, the Scoops of Happiness campaign adds a twist to treasured fairy tales and popular animated movies by bringing these stories to life.
Shawn Tan, Brand Manager for Wall’s Ice Cream, Unilever (M) Holdings Sdn Bhd said, “Family bonding is crucial for kids as they grow up. Parents sometimes find that work commitments and routine family commitments deter them from spending meaningful bonding moments with kids. The Scoops of Happiness campaign is all about enabling and inspiring the family to bond over ice-cream and stories that is full of fun and enjoyable for the whole family.”
The videos and recipes are available for viewing and can be downloaded through www.facebook.com/WallsMalaysia and through Scoops of Happiness Youtube channel.
To showcase these recipes, Wall’s Selection collaborated with Samantha Lee, a mother of two girls, who initially made whimsical, colourful, imaginative and healthy meals for her two young daughters. Samantha shared her creations on her blog. Her creativity to inspire her kids to look forward to each mealtime instantly captured the hearts of hundreds of thousands of fans around the world and today Samantha is a global online sensation and an Instagram star with more than 480,000 followers.
“My passion is combining food and art to tell a story and to make kids happy. I am glad to be part of the Wall’s Scoops of Happiness campaign as it promotes healthy family values and family bonding. It is also about telling stories that bring joy to kids,” said Samantha.
Samantha conducted a workshop for the media and parenting bloggers where she created three colourful and whimsical creations using Wall’s Selection and a variety of edible condiments, fruits, chocolate sauce and icing. Samantha’s creations are inspired by the movies loved by children. Her creations are named Chinese Warrior, Pirate of the Caribbean and The Ice Princess & The Snowman. Samantha’s creations can be viewed on Samantha’s Instagram (leesamantha) beginning 9 May, 2014 and her recipes can be found on www.facebook.com/iamleesamantha.
In conjunction with the launch, Wall’s Selection is launching a nationwide Facebook contest titled “Taste Joy in Disneyland with Wall’s” which will begin on 9 May until 27th June 2014. Participants are encouraged to watch the Scoops of Happiness video and create their Wall’s Selection ice-cream story with a short caption to describe their creations. There will be one weekly winner for seven weeks. Winners are chosen based on highest votes.
Every week, the most popular creation will win a family package to Legoland. The grand prize winner, who will be chosen by a panel of judges at the end of the campaign will win a family package to Disneyland in Paris. For more information and to participate, log on to Wall’s Selection Malaysia Facebook page at www.facebook.com/WallsMalaysia.
Wall’s has been a leading ice-cream brand in Malaysia for the past 48 years. Wall’s is a brand of the reputed multinational Unilever (Malaysia) Holdings Sdn Bhd. Unilever is a world leader in the ice-cream industry and has, over the years, launched several successful ice cream products. Among its innovations are Selection, Cornetto, Magnum and the Paddle Pop range.
For media enquiries, please contact: -
Fatin Nadia/Eva Law of Impact Communications
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Good for business
“Deforestation poses a material risk to businesses that rely on forest-linked crops. Exposure to that risk has the potential to undermine the future of businesses,” says Paul Polman.
“That is why Unilever’s Sustainable Living Plan has set targets to source 100% of agricultural raw materials sustainably. As we strive to increase the visibility of where the ingredients for our products come from, the launch of Global Forest Watch – a fantastic, innovative tool – will provide the information we urgently need to make the right decisions, fostering transparency, enforcing accountability and facilitating partnerships.”
View a video on YouTube of Paul talking about the launch.
Unilever has targets in place to source palm oil and soy sustainably. In November it set itself a new target to make 100% of its palm oil traceable to known sources by 2014, marking a major milestone in its plans to accelerate transformation in the sustainable palm oil market. Unilever is also in line to sustainably source all soy beans by 2014 and all soy oils by 2020.
Find out more information about Global Forest Watch and discover how Unilever is tackling deforestation.
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