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Magnum Gold – As Good As Gold

KUALA LUMPUR – Magnum introduced its latest product innovation; Magnum Gold?! The world’s first golden ice cream - A luxurious soft Vanilla ice cream with Sea–salt Caramel sauce, covered in Belgian Chocolate and double coated with gold Belgian Chocolate. This premium selection was introduced during an exclusive black tie event where the Magnum Gold Ice-cream was held in a highly secured golden vault being the target of “The Greatest Heist in History”.

A suitable A-list crowd was present for the unveiling of Magnum's A-list ice-cream, including the likes of Ning Baizura, Chef Wan, Amanda Imani, Josiah Mizukami, Nasha Aziz, Sherry Ibrahim, Miss Malaysia 2009 Thanuja Anathan, Zahida Rafik, Lee Jim Leng (Managing Director & Chief Executive Officer of Hong Leong Investment Banking), Dato Michael Ong Leng Chun (Group Executive Director of Quill Group of Companies), Your Excellency Folco de Luca Gabrielli and Madam Nilou de Luca Gabrielli (Ambassador of Italy).

Magnum- The purveyor of chocolate expertise and luxury lifestyle taking the gourmet statue of ice cream to greater heights with the unveiling of the limited edition ice cream which will be drenching pleasure seeker’s thirst in this palette of Gold.

"Magnum has been a household name for premium ice-cream, bringing luxury into everyone’s home all around the world. We've delighted you with a sensual palette of ice cream variants but now we want to bring the ultimate in luxury to this premium brand with Magnum Gold”, shared Herry Budiazhari –Marketing Director, Unilever Malaysia (Holdings) Sdn Bhd.

The audience was entertained by “The Heist Anthem” a unique interpretation of Adele’s 007 theme song “Skyfall” sung by Jazz Diva Isabella Soliano. The performance ended with the high note of DJ Patricia K’s Soulful House beats to the song creating a momentum of an elegant gala and the funkiest party feel, a truly unique experience to the opening of the lovely evening.

The highlight of the evening was the unveiling of Magnum Gold, leaving alarmed with what was perceived as a staged heist turned “The Greatest Heist in History”- a launch gambit to introduce Magnum Gold.

As Magnum’s leading man – Herry Budiazhari - was about to introduce Magnum Gold, he was held hostage by a group of thieves in an attempt to rob the golden ice cream which was safely guarded inside the Golden Vault.

As a brand known for its exciting launches and parties tailored to the unique experience of each product innovation, Magnum Gold’s limited edition positioning was completed in a true Hollywood blockbuster experience. This was epitomized with the appearance of International movie actress Caroline Correa to launch the Magnum Gold ice-cream, stunningly draped in 24-carot Magnum Gold couture retailed at USD 1.3mil.

The irresistible decadence of Magnum Gold featured the international actress’ dazzling gown which made its debut in the International Magnum Gold’s TV commercial which was directed by BAFTA Award winner; – Bryan Singer and starred Benicio Del Toro and Caroline Correa.

"We want to keep getting better. Pleasure and luxury have no boundaries, and neither does Magnum ice-cream. We love our followers and our fans, and we will never stop bringing more pleasures in new and unique ways,” says Herry.

The evening ended with guests enjoying their first bite of the cracking golden Belgian chocolate of Magnum Gold, a personalized golden dessert experience; while being entertained by an intimate Jazz performance by Isabella Soliano. The party continued with Patricia K’s unique soulful house remixes.

Magnum Gold is now available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts. They are available in impulse version (single stick) suggested retailed price of RM 4.50 or a multipack of 3 at a suggested retail price of RM13.50.

For more information on Magnum Gold log on to Magnum’s Facebook Page at www.facebook.com/Magnum

To join “The Greatest Heist in History” log on to

http://gold.mymagnum.com

About Magnum

Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offering. Today, Magnum is one of the world's leading ice cream brands, selling one billion units annually worldwide and it is the biggest brand of Unilever Ice Cream. targeted as a premium adult offering. Today, Magnum is one of the world's leading ice cream brands, selling one billion units annually worldwide and it is the biggest brand of Unilever Ice Cream.

About Wall’s Malaysia

Wall’s has been a leading ice-cream brand in Malaysia for more than 44 years. Wall’s is a brand of the reputed multinational Unilever (Malaysia) Holdings Sdn Bhd. Unilever is a world leader in the ice-cream industry and has, over the years, launched several successful ice cream products. Among its innovations are Selection, Cornetto, Magnum, the Paddle Pop range and its Minis range.

Issued by :

SALINA & ASSOCIATES PR SDN. BHD.
On behalf of :

WALL’S MAGNUM
For more information, please call Elfie Tan or Ilya Qastalanni at 03-7118 3508.

Malaysia

Unilever (Malaysia) Holdings SDN BHD
Level 33-35, Menara TM
Jalan Pantai Baru
59200 Kuala Lumpur
P O BOX 11015
50732 Kuala Lumpur
Malaysia

http://www.unilever.com.my/resource/contactus-form/index.aspx

T: +603 2246 2188
1 800 88 1315
Junita.Ali@unilever.com

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