The new improved rexona spray

Kuala Lumpur – The world’s leading deodorant brand, Rexona has launched the new improved Rexona Spray for Women with Freshprotect™ that is especially formulated with body-responsive microcapsules technology that burst and release long-lasting fragrance allowing active women to enjoy all-day freshness.

Confidence is the key to looking great and feeling fresh. The new Rexona Spray for Women with Freshprotect™ accommodates modern women who have busy lifestyles, from commuting to work every morning, moving from one meeting to the next or hitting to the gym after work. The technology in Freshprotect™ gives extra protection against sweat and odour as the microcapsules release bursts of fragrance throughout the day as she moves, giving them the confidence to do more during the day.

“As the world’s leading deodorant brand, Rexona understands that women want a dependable and long-lasting solution to overcome those everyday moments of increased adrenalin and sweat – whether at the office, at the gym, or with friends. “The new Rexona Spray for Women with Freshprotect™ is designed especially to provide women with burst of long-lasting fragrance for all-day freshness” said Ashlee Ng, Personal Care Director, Unilever (M) Holdings Sdn Bhd. 

“This unique patented technology, makes the new Rexona Spray for Women with Freshprotect™ the only antiperspirant that reacts directly to body movement with underarm friction that triggers the microcapsules to burst and release fresh fragrance when you need the most. Now, women are assured of a deodorant that won’t let you down.”

Rexona Spray for Women with Freshprotect™ is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. Shower Clean gives you all-day shower freshness feeling while Free Spirit will keep your confidence alive with its uplifting mild fragrance for long-lasting dryness protection. Passion provides all-day dryness protection with its vibrant floral fragrance and Whitening especially formulated with natural sunflower seed oil will give you fairer underarms in just two weeks! Lastly, Powder Dry has two times more dryness protection with the benefits of talcum essence.

Launch of New and Improved Rexona 2014

Rexona Spray for Women with Freshprotect™ Shower Clean, Free Spirit, Passion and Powder Dry 150ml bottles are priced at RM11.90 while Whitening 150ml is priced at RM12.90. The improved deodorant sprays are now available at all leading pharmacies, hypermarkets and supermarkets across Malaysia.

To further bring the new and exclusive microcapsules technology with long-lasting fragrance to life, Rexona kicked off a 5-days concourse road show in Sunway Pyramid. Attendees were given a chance to experience the power of the microcapsules in the new Rexona Spray for Women with Freshprotect™ in the huge Bubble Room and the Running Bubble Game. Consumers were also treated to interesting stage games and performances with exciting prizes to be won.

For more information, please visit

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world.

Contact us