8 hours of bold and beautiful with lux magical spell

Lux Long Lasting Fine Fragrance Unleashes Confidence in Women

lux obsession

Iconic beauty brand, Lux is inspiring women to step out of their comfort zone and explore their bold and beautiful self. A long-standing favourite among the Lux range of body washes, Lux Magical Spell, offers an indulgent, luxurious shower experience with its intense fragrance. Lux Magical Spell gives unparalleled 8 hours of long lasting fine fragrance hence inspiring Lux fans to discover their bold side and step out of their comfort zone – especially with trying new things.

With the unmistakable presence of the intense Black Orchid, the opening notes of Juniper Oil and prefect blending of dark woods, golden amber and vanilla bean, Lux Magical Spell serves as a bold, powerful fragrance that leaves skin fragrant for up to 8 hours hence evoking a certain confidence in her to embrace new experiences to make her feel bold and beautiful.

“The Lux Magical Spell is not only infused with fragrance notes that is crafted to last for up to 8 hours, but it is also a bold fragrance that provokes a powerful and sensual confidence in a woman. The fragrance represents any woman’s readiness to bring out a bolder side of herself and experience feeling beautiful and glamorous all over again,” said Chong Yen Nee, Category Head Senior Brand Manager, Total Skin, Unilever Malaysia Holdings Sdn Bhd.

“With the intense fragrance playing on her senses after every shower, Lux Magical Spell provides the perfect inspiration, empowering Lux fans to be more adventurous and more daring in their choices like a bolder coloured outfit, a more flirtatious pair of shoes or a bold lip colour. This bolder attitude will set her apart and make her alluringly beautiful wherever she goes,” added Yen Nee.

In the launch of the Lux 8 Hours of Bold and Beautiful Campaign, Lux Magical Spell teamed up with Juliana Evans, Malaysia superstar actress, model and television host.

Juliana Evans, a passionate Lux fan who is known for her bold and beautiful choices in fashion and make-up joined the event as a special celebrity guest to share secrets and tips to guide women everywhere to feel bold, beautiful, strong and confident. The sophisticated fashion icon also helped selected bloggers by Lux to go through a bold and beautiful makeover – with make-up and fashion style that is out of their comfort zone, but still makes them feel on top of the world.

Lux partnered with ZALORA, Asia’s leading online fashion destination and SUB International School of Beauty and Make-up for a special makeover and transformation experience for selected bloggers to help them change their outlook and create a bolder feel to their everyday style and beauty with a new found confidence.

For the 8 Hours of Bold and Beautiful campaign, Lux had a fragrance sensory experience workshop to start everyone on their Bold and Beautiful journey via a three step luxurious experience with just a little Lux on a loofah and lathered up to release the exotic fragrances of the Lux Magical Spell.

Each of the bloggers were then given a make-over with bold new make-up to enhance their facial features while their hair was styled with a chic look. A fashion stylist was on hand to select two stunning but suitable bold outfits from ZALORA to complete their new bold and beautiful look including beautiful hijab fashions for the hijab-wearing bloggers.

The bloggers were not allowed to see themselves until the make-over was complete. They were then treated to a glamourous photo shoot.

Juliana Evans said, “It was thrilling for me to be part of this Lux 8 Hours of Bold and Beautiful and be part of the team to give these already beautiful women a new and bold look inspired by Lux Magical Spell. I love the way Lux Magical Spell makes me feel after every shower. It’s so indulgent and luxurious. Long after I have showered, I can still get the lingering scent and that truly leaves me feeling bold and beautiful through the day.”

Experience an indulgent and luxurious shower in just three steps: Step One: Lux

Wet the loofah in the shower and then pour just a little Lux Magical Spell on the loofah.

Step Two: Loofah

Gently massage the loofah to work into a rich, luxurious lather and enjoy the intense and alluring fragrance of Lux Magical Spell.

Step Three: Lather

Massage all over your body to let the luxurious lather and its enchanting fragrance embrace your skin and senses!

Lux Magical Spell is available at all hypermarkets, supermarkets, pharmacies and trade outlets. The Lux 950ml is priced at RM17.90 and the 220ml is priced at RM6.00 while the 600ml refill pack at RM8.90.

For more information and updates on Lux, log on to www.facebook.com/LuxMalaysia.

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world.

Contact us