Magnum sensation in white
A party of pure luxury and indulgence, brought to you by Magnum White Almond
KUALA LUMPUR, 13 August 2015 – Magnum is widely known as the first handheld ice cream that boasts pure luxury and pleasure in every bite, made only with the finest ingredients. Popularly known as a chocolate expert, Magnum is made with silky smooth vanilla ice cream and coated with thick cracking Belgian chocolate.
As the essence of divine indulgence in life, Magnum introduces its latest product innovation – Magnum White Almond. This latest addition to their range of pleasures doubles the dose of extravagance with a rich white chocolate coat topped with crunchy almond slices over its smooth vanilla ice cream. The Magnum White Almond exudes the air of class, elegance, as well as pure white indulgence and ultimate pleasure.
‘In Magnum, we aim further than just producing the highest quality of ice creams; we also have a passion in fulfilling our Pleasure Seekers sweet cravings with affordable luxury. This evening in this purely exclusive Sensation in White party, Magnum proudly presents to you the Magnum White Almond. The white chocolate coating with crunchy toasted almond slices promise to bring you none other than pure indulgence. This newest addition to our pleasures guarantees a taste to remember’, said Mr Vincent Chong Marketing Director, Unilever (Malaysia) Holdings Sdn Bhd.
The Magnum White Almond made its remarkable arrival in Malaysia by throwing a truly exclusive and premium party. The party greeted its guests with an impressive Magnum-fied Grand Entrance. Further to that, the party guests were awestricken when super car owners made their grand arrival, each stepped out of their luxurious cars in style to join the party.
The party started with Stephanie Chai, the stunning master of ceremony, delivering her warm welcome remarks followed by a speech by the Marketing Director of Unilever Malaysia, Mr. Vincent Chong to officiate the launch. The event then continued with a spectacular revelation of the New Magnum White Almond through an impressive performance by aerial dancers dancing gracefully in air with elegant motions that mesmerized the audiences.
The heart of the Sensation in White party provided its guests with an ultimate premium experience with its 3 experiential corners. Each of these corners symbolizes the finest indulgence that life has to offer. The dining and culinary corner showcased a spread of White Decadent, the fashion and beauty corner was all about manicure and temporary tattoo, and finally the Magnum White Almond corner which filled its guests with none other than pure pleasure and indulgence.
The party kicked off when countless white balloons rained from the ceiling while DJ Joey G started showing off his turntable skills, spinning the party to life. With the launch of Magnum White Almond, Magnum aims to be recognized as a pioneer of luxury and premium lifestyle, not just a purveyor of fashion.
Magnum White Almond is now available at all leading supermarkets, hypermarkets, convenience stores and petrol marts. They are available in impulse version (single stick) suggested retailed price of RM 4.50 or a multipack of 3 at a suggested retail price of RM13.50.
For more information on Magnum White Almond log on to Magnum’s Facebook Page at www.facebook.com/Magnum or www.walls.com.my/magnum