Rexona fresh move campaign inspires malaysian youths to keep moving and stay fresh

Brand Ambassador Scha Alyahya Celebrate the Success of the Campaign with Rexona

Moving is a good thing but moving can cause sweat and uncomfortable body odour. The world’s leading deodorant, Rexona recently teamed up with brand ambassador Scha Alyahya and campaign endorsers, Nabil Ahmad and Jihan Muse to spread the “Rexona Fresh Move Campaign” through a series of humorous and educational videos that illustrate the more you move, the more it protects!

Heng Hui Ling, Category Head of Deodorant, Unilever (M) Holdings Sdn Bhd said: “Rexona holds the top spot for its credentials in providing the best technology to protect against sweat and odour. Rexona’s patented Freshprotect™ responds directly to body movement – the more you move, the more it protects! Thanks to the highly –advanced microcapsules that bursts and release freshness with every movement. With this patented technology, Rexona delivers all-day freshness with every move you make as well as the confidence that sweat won’t let you down, so you can do more!”

The “Rexona Fresh Move Campaign” advocates an active lifestyle and hope to revive the enthusiastic spirit among the youth in Malaysia by leading the youngsters to keep moving and stay fresh.

In order to inspire young people to do more and not be afraid of sweat and body odour the “Rexona Fresh Move Campaign” stars Rexona’s first-ever brand ambassador – Scha Alyahya. Three Rexona Fresh Move digital videos played by Scha and two renowned celebrities - Nabil Ahmad and Jihan Muse were rolled out in July this year along with a digital contest. Consumers were urged to participate in the Rexona Fresh Move Campaign by submitting their very own Fresh Move videos to win attractive prizes throughout the competition.

“We are excited to announce the Rexona Fresh Move digital videos designed to encourage youngsters to move have gone viral and attracted over 5 million views on Facebook and YouTube within the past 2 months and it is still counting. We are thrilled to see many positive comments on the social media and we do hope that people will keep on moving and challenge themselves to achieve their best in their life with Rexona,” added Hui Ling.

Rexona celebrated the success of “Rexona Fresh Move Campaign” with Scha by presenting cash prizes up to RM20,000 and hampers to the inspired and enthusiastic winners of the digital contest. During the media event, the audience and the winners caught an exclusive sketch performance which was presented by Scha together with Nabil and Jihan. A never-before-seen scene where the 3 characters meet revealed the functionality of Rexona Spray with Freshprotect™ and how it keeps one fresh with every move.

“It is such an amazing honour to associate with the world’s leading deodorant brand - Rexona. Having to juggle between the roles of a wife, a mother, a celebrity and an entrepreneur, I need to keep moving and go the extra mile constantly to achieve my best despite my busy lifestyle. Thanks to the revolutionary Freshprotect™ technology given by Rexona, I can now keep moving forward as it gives me bursts of freshness and the confidence in my everyday routine as well as the courage to face all the challenges in my life,” Scha shared during the media event.

The improved Rexona Spray with Freshprotect™ is formulated with body-responsive microcapsules technology. The unique patented Freshprotect™ technology is tailored to the needs of both modern men and women who have busy and active lifestyles. Body movement with underarm friction triggers the microcapsules to burst and release bursts of fragrance, giving up to 48 hours protection against sweat and odour when one moves.

Rexona Spray for Women with Freshprotect™ is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. As for Rexona with Freshprotect™ men range, the five variants include Ice Cool, Invisible Dry, Sport Defence, Adventure and V8.

Rexona Fresh Moves Digital Contest Winners 2015

Rexona Spray with Freshprotect™ Shower Clean, Free Spirit, Passion, Powder Dry, Ice Cool, Sport Defence, Adventure and V8 150ml bottles are priced at RM12.50 while Whitening and Invisible Dry 150ml are priced at RM13.50. The improved deodorant sprays are available at all leading pharmacies, hypermarkets and supermarkets across Malaysia.

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