Sunsilk to create biggest selfie movie with Selfie-ready hair
KUALA LUMPUR, 11 March 2015 –For most girls, fun and confident moments are best captured with a selfie. And what better way to take a photo than to have sleek, polished and selfie-ready hair? On a mission to capture beautiful selfie moments, Sunsilk is launching its first ever Sunsilk Selfie Movie with the theme ‘Selfie Ready Hair, Anytime, Anywhere’, which encourages girls to be part of a fun and lighthearted movement for great-looking, selfie-ready hair.
“Sunsilk realises that these girls are incredibly full of life and want to take charge of their own destiny. We know it isn’t always easy to achieve smooth and manageable hair, especially with hectic schedules, bad hair days and even unpredictable weather. As a brand that is always in conversation with its consumers, we realised that the selfie trend is really catching on with our Sunsilk girls. With that in mind, we are launching the Sunsilk Selfie Movie campaign to inspire confidence by helping girls look and feel their best anytime, anywhere. Paired with Sunsilk Smooth & Manageable, our hair care range that will help girls achieve a smooth and polished look, the Sunsilk Selfie Movie is our way of being there with our Sunsilk girls to capture their best hair moments in selfies,” said Ashlee Ng, Personal Care Director, Unilever (Malaysia) Holdings Sdn. Bhd.
At the heart of this campaign is the Sunsilk Smooth & Manageable range, co-created with world renowned hair care expert Yuko Yamashita. This hair care range comprises shampoo, conditioner, intensive treatment mask and leave-on conditioner. Infused with Keratin Yoghurt Nutri ComplexTM, the Sunsilk Smooth & Manageable range is designed to transform hair from unruly to manageable and minimise friction between individual hairs for enhanced smoothness. Instead of a typical mono oil format, which is just one type of oil, this hair care range has a unique blend of five natural oils including Argan oil, also known as liquid gold, which hails from Morocco.
Using only certified, 100% organic Argan oil from Morocco, the product creates an ultra-light protective coating that helps keep hair nourished. Argan oil is used in Sunsilk Smooth & Manageable to help moisturise hair by penetrating into hair fibre to enhance its softness and repair hair damage from within. Argan oil is also beneficial in nourishing the scalp as it contains Vitamin E, a natural anti-oxidant that helps strengthen hair fibre, preventing breakage.
In addition to Argan oil, Sunsilk Smooth & Manageable also contains coconut, almond, jojoba and olive oil, with each and every one of these ingredients complementing the efficacy of Argan oil. Coconut oil helps nourish hair, making it softer and more manageable, while almond oil lends elasticity to enhance hair movement. Jojoba oil, on the other hand, works to keep hair in place and olive oil increases the softness and smoothness of unmanageable hair.
To join the contest and be part of the Sunsilk Selfie Movie, girls can visit www.sunsilkmalaysia.my/selfiemovie and upload their selfies. They are given one complimentary frame. Should they want to unlock additional four more frames, they need to buy up to RM15 worth of Sunsilk products, inclusive of Sunsilk Smooth & Manageable, at Watsons or Tesco. Using the proof of purchase from these retailers, girls can upload four of their own selfies or wefies. Ten (10) lucky winners will be given a selfie camera worth RM3,000.00. The contest runs from 3 March 2015 until 3 May 2015. For more information, please visit www.sunsilkmalaysia.my/selfiemovie.