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The latest news in hijab fashion

In a first for hijab fashion, Galeri Ariani is now infused with the long lasting fresh fragrance of comfort to give women sophisticated Hijab fashion complete with fragrance

Ariani disegarkan dengan Haruman Comfort

Women can now look forward to wearing their exclusive products of GALERI ARIANI with full confidence as Comfort NCAP technology ensures fresh fragrance that lasts up to 14 days and repels top five malodors – food, pollution, smoke, sweat and musty smells.

Kuala Lumpur, 24 April 2015 – In a first-ever partnership of its kind, Galeri Ariani, the exclusive fashion house famed for its innovative and sophisticated tudung designs is partnering with Comfort, the leading fabric conditioner in the world to give women the added confidence in their appearance as the sophisticated hijab fashion from Ariani is now infused with the long lasting fresh fragrance of Comfort.

“We are thrilled to be working with one of the world’s leading fabric care brands to bring more value to our customers who are always assured with the quality of the Ariani range of premium tudung and selendang. Ariani places great importance in fashion-forward, modest yet modern and innovative designs. Galeri Ariani is also made from the best quality fabric to ensure that our customers look their best in our tudung.

The decision to infuse Ariani tudung with the long lasting fresh fragrance of Comfort puts us ahead of the fashion trend. We are truly happy to find a partner such as Comfort to match our high standards as the fresh fragrance and softness of Comfort further accentuates our tudung giving it the best quality care for while allowing our customers to stand out and feel absolutely gorgeous and confident in their appearance,” said Datin Farah Haryani Muhammad Philip, Marketing Director of Ariani Textiles & Manufacturing (M) Sdn Bhd.

In this partnership, every Ariani tudung and selendang comes complete with the best fabric care: long-lasting fresh fragrance from Comfort Ultra, concentrated fabric conditioner. Comfort Ultra through its NCAP technology, treats fabric with protection against the most common malodors – food, pollution, smoke, sweat and musty smells while giving it fresh fragrance that lasts for up to 14 days.

“Hijab fashion for today’s generation of women is all about expressing individuality through this fashion accessory while continuing to respect tradition. As a market leader, Ariani’s range of tudung and selendang truly inspires women to look their best and Comfort is delighted to partner with Ariani to offer women a complete package – fashion with fragrance unlike anything the market has seen so far.

I am certain that the Ariani range of tudung and selendang with the long lasting fresh fragrance of Comfort will soon become a favourite among fashionable hijab-wearing women,” said Herry Budiazhari, Marketing Director, Unilever (M) Holdings Sdn Bhd.

At the launch event, members of the media were introduced to the freshly-scented Ariani hijab through a fabric care demonstration with Ariani’s brand ambassadors, Bella Dally and Nurul Syuhada Nurul Ain Mohd Zin who were joined by popular Youtuber Shazreen Fazlynda and hijab stylist, Emi Idura. Bella Dally and Shazreen also introduced a fun, comedic video about hijab wearers combating malodors, which will be available for viewing through Ariani and Comfort’s Facebook page, Unilever Malaysia’s Home Care Youtube channel and Shazreen Fazlynda’s Youtube channel: www.youtube.com/user/pinkmarbless.

As a start, all Ariani products at the Galeri Ariani at Jakel Mall will be infused with Comfort Ultra. By the end of April, all Ariani stores will carry Ariani tudung infused with the freshness of Comfort Ultra.

To further enhance the experience, customers of Ariani will be able to receive a RM20 discount voucher from any Ariani store when they present a receipt of their purchase of any Comfort product, beginning from 1 April until 31 July 2015. All Ariani stores will also distribute free Comfort Ultra sachets to its customers from 24 April to 30 June 2015.

The public can also enjoy a RM5 discount from 1 April until 31 July 2015 when they purchase Comfort Ultra online at eshop.tesco.com.my.

For information and updates on the campaign or to view the video, please visit www.facebook.com/ComfortMalaysia.

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