“Dove is on a mission: To help Malaysians with severely dry skin conditions makepeace with their skin”
When you have severely dry and sensitive skin, it’s not just the skin that suffers. Dove DermaSeries, the latest skincare collection from Unilever (Malaysia) Holdings Sdn Bhd designed exclusively for severely dry and sensitive skin, aims to empower sufferers to feel confident, positive and proud of the skin they are in.
“During my worst flare-ups, my skin would crack so badly that I would completely lose my fingerprints. It was so hard not to feel frustrated.” Michelle, lives with severely dry and sensitive skin.
Women like Michelle who suffer from severely dry and sensitive skin are looking for care that is more than skin deep. It is estimated that one in five Malaysians are living with severely dry skin conditions , and with increasingly hectic lifestyles and exposure to changing temperature and humidity, more of us are becoming affected.
Dr Irene Lee Chew Kek, Consultant Dermatologist, Pantai Hospital Cheras, explained, “Dry skin lacks moisture in the stratum corneum – the outer horny cell layer of the skin, and can be associated with an increased water loss from this layer. Usually, moisturisation is sufficient to replenish the skin and help restore normal function of the skin barrier. However, in severely dry skin conditions, the stratum corneum becomes dysfunctional and is unable to repair itself, resulting in cracked, itchy and painful skin.”
“As such, these conditions tend to be persistent and relentless. Sufferers learn to “manage” their symptoms rather than cure them, guarding themselves from potential triggers, such as heat or certain foods, and often, trying to hide their condition from others.” added Dr Irene.
“Every day I have to face clients, with my condition on full show, and I do get stares – I feel their eyes all over me.” Charlene, lives with severely dry and sensitive skin.
In addition to the physical symptoms, dry skin conditions can also take their toll on sufferers emotionally, increasing feelings of self-consciousness and anxiety when engaging with others – even when symptoms are not visible . Despite their prevalence, there is a lack of representation of those with skin conditions in the media, which can lead to further feelings of shame, abnormality and isolation for sufferers.
Cathie Wu, Counselling Psychologist, Abri Integrated Mental Health, said, “There is a striking correlation between an individual’s mental health and their physical skin condition – a skin-mind connection – whereby the way you feel can affect your skin and vice versa. Focusing on the person behind the condition, as well as the condition itself, is critical to helping women living with these conditions feel happy and confident with their skin.”
As the pioneer of the mild cleansing revolution 60 years ago, Dove continues to lead the way in expert skincare with the launch of Dove DermaSeries, a breakthrough range of products designed exclusively for severely dry and sensitive skin, which aims to instill the confidence in sufferers to embrace the beauty of their skin. Completely hypoallergenic and fragrance-free, Dove DermaSeries elevates the skin’s own natural processes to help restore, replenish and rejuvenate dry skin, to bring a deeper level of skincare that sufferers can enjoy.
The Dove DermaSeries collection consists of four products tailored to the needs of dry and sensitive skin: a cleansing body wash, replenishing body lotion and hand cream and a repairing balm. The Dove DermaSeries cleansers protect the stratum corneum, enabling the skin to rebuild its lipid barrier and reducing moisture loss, whilst the moisturisers nourish and seal dry skin, activating PPARs – a type of protein found in the skin – to replenish skin lipids.
Unlike other dry skin treatments, which are often heavy and can add to a user’s discomfort, the new Dove DermaSeries range takes mildness and superior nourishment to new levels with luxurious textures to sooth irritated skin. By combining outstanding clinically efficacy with pleasurable, sensorial benefits, the collection provides both effective skincare and compassionate relief for the individual behind the condition.
Tati Lindenberg, Global Brand Director, Dove DermaSeries, Unilever, said, “The connection between anxiety and very dry skin is a significantly overlooked issue within the beauty industry, with products focused at the surface level, rather than on the people underneath. With the launch of Dove DermaSeries, we strive to change the way individuals living with dry skin conditions care for their skin and care for themselves; by combining advanced technology of skincare with compassion to people’s needs, we can encourage women to feel confident, positive and proud of the skin they are in.”
Continuing its unprecedented commitment to real beauty, Dove DermaSeries is accompanied by Dove’s latest campaign, “Make peace with dry skin”, a poignant initiative which celebrates real women living with dry skin conditions. The campaign aims to address the social challenges faced by individuals with severely dry skin conditions, such as the common misconception that skin conditions are contagious, and the negative reactions of others towards their visible symptoms.
At the heart of the Malaysian campaign lie three real women – Charlene, Farah and Michelle – who share their unique and powerful journeys towards skin confidence. Their stories explore the personal challenges and physical triggers of living with dry skin conditions, whilst also identifying the role of factors such as family support, positivity and determination in making peace with their skin, as an inspiration to those suffering from similar conditions.
In addition to acting as a unified voice of individuals living with dry skin conditions, the women also feature as the real faces of the Dove DermaSeries collection, bringing to life the belief that all skin has the potential to be beautiful.
“We are delighted to work with Charlene, Farah and Michelle in our mission to transform the way dry skin conditions are perceived. By focusing the spotlight of real beauty on real women in Malaysia, we hope to empower women living with severely dry skin conditions to make peace with their skin.” Tati concluded.
“You can’t compare yourself to anyone else. Now, when my skin flares up, I bring it down with confidence.” Farah, lives with severely dry and sensitive skin.
For more information about the Dove DermaSeries collection and “Make peace with dry skin” campaign, please visit http://www.dove.com/my/collections/dermaseries.
1 Allergy Centre Malaysia. Atopic Dermatitis. Last accessed 9 June 2018. Available from http://www.allergycentre.com.my/atopic.html
2 Tuckman, A. (2017). Dermatol Ther. 7 (Suppl 1): S53–S57.